A welcome email sequence is the highest-ROI automation you can set up. New subscribers who receive a welcome sequence have 33% higher long-term engagement than those who don''t.

Recommended Welcome Sequence Structure

1. Email 1 (Immediate): "Welcome to [Brand]!" — Introduce yourself, confirm their subscription, set expectations for what you''ll send.
2. Email 2 (Day 2): "Here''s our best content" — Share your top 3 blog posts, guides, or product features.
3. Email 3 (Day 5): "How can we help?" — Ask about their goals or challenges; invite a reply.
4. Email 4 (Day 10): Social proof — Share customer stories, testimonials, or case studies.
5. Email 5 (Day 14): Offer — If relevant, share a special welcome discount or CTA to upgrade/buy.

Setting Up the Sequence

1. Go to Automations → New Automation.
2. Set trigger: Contact Subscribed (to your main list).
3. Add Email step for Email 1 (no delay — send immediately).
4. Add Delay: 2 days, then Email step for Email 2.
5. Add Delay: 3 more days (total 5 days), then Email 3.
6. Continue until all 5 emails are added.
7. Activate the automation.