When a contact clicks the unsubscribe link in any email, MisarMail immediately changes their status to Unsubscribed. They will not receive any future campaigns or automation emails from your account. The process is instant and requires no manual action from you.
Every marketing email sent through MisarMail automatically includes an unsubscribe link in the footer. This is required by CAN-SPAM (US), GDPR (EU/UK), and CASL (Canada). You cannot disable or remove the unsubscribe link from marketing emails.
MisarMail automatically adds the List-Unsubscribe and List-Unsubscribe-Post headers to all bulk emails. These headers enable one-click unsubscribe directly from Gmail and Outlook without requiring the recipient to open the email. This is required by Google and Yahoo for bulk senders sending more than 5,000 emails/day to Gmail addresses.
Instead of a binary subscribe/unsubscribe, offer subscribers more granular control:
Preference centers reduce unsubscribe rates by 20–40% by letting subscribers reduce frequency or change content types instead of opting out entirely.
Under GDPR, subscribers have the right to access or delete all personal data you hold about them.
Important: Deletion removes all data including interaction history. This action cannot be undone.
An unsubscribed contact can re-subscribe only by submitting a new opt-in form themselves. You cannot manually re-subscribe contacts who have opted out — this is a legal requirement under GDPR and CAN-SPAM.
